Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /

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BA proven approach to revenue-generating marketing and client development/b iProfessional Services Marketing/i is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its iSecond Edition/i, covers five key areas that a...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Schultz, Mike, 1974-
Other Authors: Doerr, John E., Frederiksen, Lee W.
Format: Electronic eBook
Language:Inglés
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Edition:Second edition.
Subjects:
Service industries > Marketing.
Branding (Marketing)
Marketing.
Services (Industrie) > Marketing.
Stratégie de marque.
branding.
marketing.
BUSINESS & ECONOMICS > Distribution.
BUSINESS & ECONOMICS > Marketing > General.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • pt. I. Strategy and planning
  • pt. II. Focus on branding
  • pt. III. Generating and nurturing leads
  • pt. IV. Making the sale.

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