Loading…

Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /

BA proven approach to revenue-generating marketing and client development/b iProfessional Services Marketing/i is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its iSecond Edition/i, covers five key areas that a...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Schultz, Mike, 1974-
Other Authors: Doerr, John E., Frederiksen, Lee W.
Format: Electronic eBook
Language:Inglés
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Edition:Second edition.
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • pt. I. Strategy and planning
  • pt. II. Focus on branding
  • pt. III. Generating and nurturing leads
  • pt. IV. Making the sale.