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Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /
BA proven approach to revenue-generating marketing and client development/b iProfessional Services Marketing/i is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its iSecond Edition/i, covers five key areas that a...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2013]
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| Edición: | Second edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |