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Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /
BA proven approach to revenue-generating marketing and client development/b iProfessional Services Marketing/i is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its iSecond Edition/i, covers five key areas that a...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2013]
|
| Edición: | Second edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Schultz, Mike, |d 1974- | |
| 245 | 1 | 0 | |a Professional services marketing : |b how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / |c Mike Schultz, John Doerr, and Lee Frederiksen, PhD. |
| 250 | |a Second edition. | ||
| 264 | 1 | |a Hoboken, New Jersey : |b John Wiley & Sons, Inc., |c [2013] | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 500 | |a Includes index. | ||
| 588 | 0 | |a Print version record and CIP data provided by publisher. | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a pt. I. Strategy and planning -- pt. II. Focus on branding -- pt. III. Generating and nurturing leads -- pt. IV. Making the sale. | |
| 520 | |a BA proven approach to revenue-generating marketing and client development/b iProfessional Services Marketing/i is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its iSecond Edition/i, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry./ ululliThe iSecond Edition/i features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews/liliAuthors Mike Schultz and John E. Doerr are the coauthors of the iWall Street Journal/i and iInc. Magazine/i bestseller iRainmaking Conversations/i and iProfessional Services Marketing/i; Lee W. Frederiksen is coauthor of iOnline Marketing for Professional Services/i/liliWill be widely promoted via multiple online routes and direct mail marketing/li/ul/ul Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses. | ||
| 542 | |f Copyright © John Wiley and Sons |g 2009 | ||
| 542 | |f Copyright © John Wiley & Sons |g 2009 | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Service industries |x Marketing. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Marketing. | |
| 650 | 6 | |a Services (Industrie) |x Marketing. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |2 fast |0 (OCoLC)fst01743755 | |
| 650 | 7 | |a Marketing. |2 fast |0 (OCoLC)fst01010167 | |
| 650 | 7 | |a Service industries |x Marketing. |2 fast |0 (OCoLC)fst01113447 | |
| 700 | 1 | |a Doerr, John E. | |
| 700 | 1 | |a Frederiksen, Lee W. | |
| 776 | 0 | 8 | |i Print version: |a Schultz, Mike, 1974- |t Professional services marketing. |b Second edition. |d Hoboken, New Jersey : John Wiley & Sons, Inc., [2013] |z 9781118604342 |w (DLC) 2013007338 |
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