Content to commerce : engaging consumers across paid, owned and earned channels /

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Master the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think li...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Savar, Avi, 1973-
Format: Electronic eBook
Language:Inglés
Published: Hoboken, New Jersey : Wiley, 2013.
Subjects:
Social marketing.
Internet marketing.
Marketing social.
Marketing sur Internet.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Online-Marketing
Content Management
Online Access:Texto completo (Requiere registro previo con correo institucional)

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