Reinventing giants : how Chinese global competitor Haier has changed the way big companies transform /

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A compelling profile of an emerging Chinese competitorChinese firms are reinventing their business models, their corporate cultures, and themselves, becoming global competitors who increasingly offer knowledge rather than cheap labour in their quest to join the ranks of the "world's best&q...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Fischer, Bill
Autres auteurs: Lago, Umberto, 1964-, Liu, Fang, 1984-
Format: Électronique eBook
Langue:Inglés
Publié: San Francisco : Jossey-Bass, [2013]
Édition:First edition.
Sujets:
Haier (Corporation)
Household appliances industry > China > Management > Case studies.
International business enterprises > China > Management.
Appareils ménagers > Industrie > Chine > Gestion > Études de cas.
Entreprises multinationales > Chine > Gestion.
BUSINESS & ECONOMICS > Corporate & Business History.
BUSINESS & ECONOMICS > Infrastructure.
International business enterprises > Management
China
Case studies
Case studies.
Études de cas.
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)

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