The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone /

From fundraising to polling; to selling products and services; this book shows how to use mobile messaging to turn even the briefest initial interaction into a permanent engaged relationship - without expanding overhead or building campaigns from scratch --

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Alpert, Jed
Other Authors: Fishbach, Stephen
Format: Electronic eBook
Language:Inglés
Published: New York : McGraw-Hill, ©2012.
Subjects:
Electronic commerce.
Communication in marketing.
Text messaging (Cell phone systems)
Commerce électronique.
Communication en marketing.
Textage.
Communication in marketing
Electronic commerce
Commerce.
Business & Economics.
Marketing & Sales.
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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