APA (7th ed.) Citation

Alpert, J., & Fishbach, S. (2012). The mobile marketing revolution: How your brand can have a one-to-one conversation with everyone. McGraw-Hill.

Chicago Style (17th ed.) Citation

Alpert, Jed, and Stephen Fishbach. The Mobile Marketing Revolution: How Your Brand Can Have a One-to-one Conversation with Everyone. New York: McGraw-Hill, 2012.

MLA (8th ed.) Citation

Alpert, Jed, and Stephen Fishbach. The Mobile Marketing Revolution: How Your Brand Can Have a One-to-one Conversation with Everyone. McGraw-Hill, 2012.