UnMarketing : stop marketing, start engaging /

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"For generations, marketing has been hypocritical. We've been taught to market to others the way we hate being marketed to (cold-calling, flyers, ads); yet we're all aware that no one likes to be marketed to. Potential and current customers want to be listened to, validated, and have...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Stratten, Scott
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken, N.J. : J. Wiley & Sons, ©2012.
Édition:Rev. and updated.
Sujets:
Relationship marketing.
Viral marketing.
Internet marketing.
Social media.
Social Media
Marketing relationnel.
Marketing viral.
Marketing sur Internet.
Médias sociaux.
social media.
BUSINESS & ECONOMICS > Sales & Selling.
BUSINESS & ECONOMICS > Green Business.
Internet marketing
Relationship marketing
Social media
Viral marketing
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