The new emerging market multinationals : four strategies for disrupting markets and building brands /

Featuring case studies from LG; HTC; Tata; Haier; Lenovo; Arcelik; and Natura; this book presents the results of an in-depth study of 39 EMNCs to reveal the innovative compete-from-below strategies and tactics fueling these companies' meteoric rise. --

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Chattopadhyay, Amitava
Other Authors: Batra, Rajeev, Ozsomer, Aysegul
Format: Electronic eBook
Language:Inglés
Published: New York : McGraw-Hill, ©2012.
Subjects:
Branding (Marketing)
Strategic planning.
Stratégie de marque.
Planification stratégique.
branding.
Strategic planning
Commerce.
Business & Economics.
Marketing & Sales.
Internet resources.
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