Chargement en cours…
The new emerging market multinationals : four strategies for disrupting markets and building brands /
Featuring case studies from LG; HTC; Tata; Haier; Lenovo; Arcelik; and Natura; this book presents the results of an in-depth study of 39 EMNCs to reveal the innovative compete-from-below strategies and tactics fueling these companies' meteoric rise. --
| Cote: | Libro Electrónico |
|---|---|
| Auteur principal: | |
| Autres auteurs: | , |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
New York :
McGraw-Hill,
©2012.
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| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |