Stop, think, go, do : how typography & graphic design influence behavior /

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This revolutionary guide is not only the first to look at how typography in design creates a call to action, but it also explores type and image as language. The book is packed with arresting imagery from around the world that influences human behaviour.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Heller, Steven
Otros Autores: Ilić, Mirko, 1956-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Beverly, Mass. : Rockport Publishers, 2012.
Temas:
2000-2099
Graphic design (Typography) > Social aspects.
Graphic design (Typography) > History > 21st century.
Graphic arts > Social aspects.
Graphic arts > History > 21st century.
Commercial art > Social aspects.
Commercial art > History > 21st century.
Arts graphiques > Aspect social.
Arts graphiques > Histoire > 21e siècle.
Art publicitaire > Aspect social.
Art publicitaire > Histoire > 21e siècle.
DESIGN > Graphic Arts > Typography.
Commercial art.
Graphic arts.
Graphic design (Typography)
History.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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