Leapfrogging : harness the power of surprise for business breakthroughs /

Today's business environment demands leapfroggers--those who create rapid, disruptive innovation, not small improvements. A leading innovation pioneer shows that businesses often ignore the very thing that could lead them to game-changing products--the power of surprise.

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Kaplan, Soren
Format: Électronique eBook
Langue:Inglés
Publié: San Francisco : Berrett-Koehler Publishers, ©2012.
Édition:First edition.
Collection:BK business book.
Sujets:
Creative ability in business.
Creative thinking.
New products.
Diffusion of innovations.
Problem solving.
Management.
Diffusion of Innovation
Problem Solving
Créativité dans les affaires.
Innovations > Diffusion.
Résolution de problème.
Gestion.
management.
BUSINESS & ECONOMICS > Strategic Planning.
BUSINESS & ECONOMICS > General.
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