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Luxury brand management : a world of privilege /
The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive-to such a degree that only one brand can exist within each retail category (automobiles, fragrances, cosmetics, e...
| Call Number: | Libro Electrónico |
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| Main Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Singapore :
Wiley,
2012.
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |