The shopper economy : the new way to achieve marketplace success by turning behavior into currency /

The innovative customer reward system marketers can use to spur across-the-board business success-behavioral currency. Replacing traditional rewards systems, in which customers earn points through purchases, a "behavioral currency" program rewards people for everyday behavior, like enterin...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Crawford, Liz
Format: Electronic eBook
Language:Inglés
Published: New York : McGraw-Hill, ©2012.
Subjects:
Consumer behavior.
Customer loyalty.
Internet marketing.
Consommateurs > Comportement.
Consommateurs > Fidélité.
Marketing sur Internet.
Commerce.
Business & Economics.
Marketing & Sales.
Online Access:Texto completo (Requiere registro previo con correo institucional)

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