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|a 658.0563
|2 22
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| 049 |
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|a UAMI
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| 100 |
1 |
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|a Collica, Randall S.
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| 245 |
1 |
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|a Customer segmentation and clustering using SAS Enterprise miner /
|c Randall S. Collica.
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| 250 |
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|a 2nd ed.
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| 260 |
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|a Cary, N.C. :
|b SAS Institute,
|c ©2011.
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| 300 |
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|a 1 online resource (1 volume) :
|b illustrations.
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 490 |
1 |
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|a SAS Press series
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| 504 |
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|a Includes bibliographical references and index.
|
| 588 |
0 |
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|a Online resource; title from title page (Books24x7, viewed Apr. 16, 2012).
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| 505 |
0 |
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|a Why segment? The motivation for segment-based descriptive models -- Distance : the basic measures of similarity and association -- Segmentation using a cell-based approach -- Segmentation of several attributes with clustering -- Clustering of many attributes -- When and how to update cluster segments -- Using segments in predictive models -- Clustering and the issue of missing data -- Product affinity and clustering of product affinities -- Computing segments using SOM/Kohonen for clustering -- Segmentation of textual data -- Clustering of product associations -- Predicting attitudinal segments from survey responses -- Combining attitudinal and behavioral segments -- Segmentation of customer transactions.
|
| 590 |
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|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
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| 630 |
0 |
0 |
|a Enterprise miner.
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| 630 |
0 |
0 |
|a SAS (Computer file)
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| 630 |
0 |
7 |
|a Enterprise miner.
|2 blmlsh
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| 630 |
0 |
7 |
|a SAS (Computer file)
|2 blmlsh
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| 630 |
0 |
7 |
|a Enterprise miner
|2 fast
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| 630 |
0 |
7 |
|a SAS (Computer file)
|2 fast
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| 650 |
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0 |
|a Business
|x Data processing.
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| 650 |
|
0 |
|a Customer relations
|x Management
|x Data processing.
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| 650 |
|
0 |
|a Relationship marketing
|x Data processing.
|
| 650 |
|
0 |
|a Data mining.
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| 650 |
|
0 |
|a SAS (Computer program language)
|
| 650 |
|
0 |
|a Management
|x Data processing.
|
| 650 |
|
6 |
|a Gestion
|x Informatique.
|
| 650 |
|
6 |
|a Marketing relationnel
|x Informatique.
|
| 650 |
|
6 |
|a Exploration de données (Informatique)
|
| 650 |
|
6 |
|a SAS (Langage de programmation)
|
| 650 |
|
7 |
|a Management
|x Data processing
|2 fast
|
| 650 |
|
7 |
|a Business
|x Data processing
|2 fast
|
| 650 |
|
7 |
|a Customer relations
|x Management
|x Data processing
|2 fast
|
| 650 |
|
7 |
|a Data mining
|2 fast
|
| 650 |
|
7 |
|a SAS (Computer program language)
|2 fast
|
| 650 |
|
7 |
|a Commerce.
|2 hilcc
|
| 650 |
|
7 |
|a Business & Economics.
|2 hilcc
|
| 650 |
|
7 |
|a Marketing & Sales.
|2 hilcc
|
| 776 |
0 |
8 |
|i Print version:
|a Collica, Randall S.
|t Customer segmentation and clustering using SAS Enterprise Miner.
|b 2nd ed.
|d Cary, N.C. : SAS, ©2011
|z 9781612900926
|w (DLC) 2012360715
|w (OCoLC)761284225
|
| 830 |
|
0 |
|a SAS Press series.
|
| 856 |
4 |
0 |
|u https://learning.oreilly.com/library/view/~/9781607648109/?ar
|z Texto completo (Requiere registro previo con correo institucional)
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|
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|a Books 24x7
|b B247
|n bks00045420
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|a YBP Library Services
|b YANK
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