Customer segmentation and clustering using SAS Enterprise miner /

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Collica, Randall S.
Format: Électronique eBook
Langue:Inglés
Publié: Cary, N.C. : SAS Institute, ©2011.
Édition:2nd ed.
Collection:SAS Press series.
Sujets:
Enterprise miner.
SAS (Computer file)
Enterprise miner
Business > Data processing.
Customer relations > Management > Data processing.
Relationship marketing > Data processing.
Data mining.
SAS (Computer program language)
Management > Data processing.
Gestion > Informatique.
Marketing relationnel > Informatique.
Exploration de données (Informatique)
SAS (Langage de programmation)
Management > Data processing
Business > Data processing
Customer relations > Management > Data processing
Data mining
Commerce.
Business & Economics.
Marketing & Sales.
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