Loading…

The product manager's handbook, fourth edition /

Examining current market-leading companies; the latest research findings; and evolving customer perceptions; this indispensable resource provides the tools you need to design; produce; and market winning productsand beat the competition at every turn. --

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Gorchels, Linda
Format: Electronic eBook
Language:Inglés
Published: New York : McGraw-Hill, Ã2012.
Edition:4th ed.
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • The multifaceted nature of product management jobs and structure
  • Leadership and management competencies
  • Business competencies
  • Intelligence gathering
  • Planning frameworks
  • Road maps, innovation, and the fuzzy front end
  • Creating and getting approval for business cases
  • Overseeing the new product projects
  • Formulating and executing launch plans
  • Life-cycle management
  • Managing brand equity
  • Marketing strategy and go-to-market efforts
  • Establishing a global mindset
  • Goal and performance alignment.