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The product manager's handbook, fourth edition /
Examining current market-leading companies; the latest research findings; and evolving customer perceptions; this indispensable resource provides the tools you need to design; produce; and market winning productsand beat the competition at every turn. --
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
New York :
McGraw-Hill,
Ã2012.
|
| Edition: | 4th ed. |
| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |
Table of Contents:
- The multifaceted nature of product management jobs and structure
- Leadership and management competencies
- Business competencies
- Intelligence gathering
- Planning frameworks
- Road maps, innovation, and the fuzzy front end
- Creating and getting approval for business cases
- Overseeing the new product projects
- Formulating and executing launch plans
- Life-cycle management
- Managing brand equity
- Marketing strategy and go-to-market efforts
- Establishing a global mindset
- Goal and performance alignment.