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The product manager's handbook, fourth edition /
Examining current market-leading companies; the latest research findings; and evolving customer perceptions; this indispensable resource provides the tools you need to design; produce; and market winning productsand beat the competition at every turn. --
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
New York :
McGraw-Hill,
Ã2012.
|
| Edition: | 4th ed. |
| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |