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Contextual pricing : the death of list price and the new market reality /
Whether youre a CEO; P & L manager marketing director; sales manager; or entrepreneur; this readable; market-tested book describes the contextual pricing perspective; how it is being used in B2B and B2C markets; and how you can make the shift to contextual pricing in your own business. --
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
New York :
McGraw-Hill,
©2012.
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| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |