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Managing product management : empowering your organization to produce competitive products and brands /
Laying the groundwork for moving Product Management out of a supporting role; this book provides a solid; implementable framework that takes you step-by-step through a process that will transform your company in profound ways. --
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
New York :
McGraw-Hill,
©2012.
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| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |