Kiss, bow, or shake hands : sales and marketing : the essential cultural guide : from presentations and promotions to communicating and closing /

How do you break the ice in the UAE? When do you present a contract in China? How close should you stand to a South Korean? Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do--and what to avoid--in any given sales or marketing situation, fr...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Morrison, Terri, Conaway, Wayne A. (Author)
Format: Electronic eBook
Language:Inglés
Published: New York : McGraw-Hill, ©2012.
Subjects:
Business communication.
Business etiquette.
Intercultural communication.
Marketing > Cross-cultural studies.
Communication dans l'entreprise.
Savoir-vivre > Affaires.
Marketing > Études transculturelles.
Business communication
Business etiquette
Intercultural communication
Marketing
Commerce.
Business & Economics.
Vocational Guidance.
Cross-cultural studies
Internet resources.
Online Access:Texto completo (Requiere registro previo con correo institucional)

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