Brand real : how smart companies live their brand promise and inspire fierce customer loyalty /

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"To create an exceptional brand experience, remember that sometimes less is more. Companies are forever being more creative in their branding strategies, building identities ranging from the warm-and-fuzzy to the ultra-cool and edgy. But it seems that many of these enterprises forgot that a bra...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Vincent, Laurence (Author)
Format: Electronic eBook
Language:Inglés
Published: New York : American Management Association, ©2012.
Subjects:
Branding (Marketing)
Customer loyalty.
Stratégie de marque.
Consommateurs > Fidélité.
branding.
BUSINESS & ECONOMICS > Advertising & Promotion.
Customer loyalty
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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