Cita APA (7a ed.)

Kotler, P., Hessekiel, D., & Lee, N. (2012). Good works: Marketing and corporate initiatives that build a better world-- and the bottom line. Wiley.

Cita Chicago Style (17a ed.)

Kotler, Philip, David Hessekiel, y Nancy Lee. Good Works: Marketing and Corporate Initiatives That Build a Better World-- and the Bottom Line. Hoboken, New Jersey: Wiley, 2012.

Cita MLA (8a ed.)

Kotler, Philip, et al. Good Works: Marketing and Corporate Initiatives That Build a Better World-- and the Bottom Line. Wiley, 2012.