Good works : marketing and corporate initiatives that build a better world-- and the bottom line /

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"Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause a...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Kotler, Philip
Other Authors: Hessekiel, David, 1960-, Lee, Nancy, 1945-
Format: Electronic eBook
Language:Inglés
Published: Hoboken, New Jersey : Wiley, 2012.
Subjects:
Marketing > Social aspects.
Social responsibility of business.
Relationship marketing.
Marketing > Aspect social.
Entreprises > Responsabilité sociale.
Marketing relationnel.
BUSINESS & ECONOMICS > Marketing > General.
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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