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Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference /
How did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction? This book reveals the answers and provides valuable lessons for anyone tasked with reviving a brand.
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
New York :
McGraw-Hill,
©2012.
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| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |