Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference /

How did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction? This book reveals the answers and provides valuable lessons for anyone tasked with reviving a brand.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Post, Karen
Format: Electronic eBook
Language:Inglés
Published: New York : McGraw-Hill, ©2012.
Subjects:
Brand name products.
Branding (Marketing)
Technological innovations > Management.
Produits de marque.
Stratégie de marque.
Innovations > Gestion.
branding.
Management.
Business & Economics.
Management Styles & Communication.
Online Access:Texto completo (Requiere registro previo con correo institucional)

Internet

Texto completo (Requiere registro previo con correo institucional)

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