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Infinite possibility : creating customer value on the digital frontier /
In 1999 Joseph Pine and Jim Gilmore identified a seismic shift in the modern econ- omy. To set yourself apart from your competition, you needed to offer your customers more than just great goods or attentive service. You needed to offer experiences? memorable events that engage people in inherently...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Autres auteurs: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
San Francisco, Calif. :
Berrett-Koehler Publishers,
©2011.
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| Édition: | 1st ed. |
| Collection: | BK business book.
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| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |