Marketing in the age of Google : your online strategy IS your business strategy /

Show other versions (1)

"Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, ne...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Fox, Vanessa, 1972-
Format: Electronic eBook
Language:Inglés
Published: Hoboken, N.J. : Wiley, Ã2012.
Edition:Revised and updated.
Subjects:
Google.
Internet marketing.
Internet searching.
Web search engines.
Marketing sur Internet.
Recherche sur Internet.
Moteurs de recherche sur Internet.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Online Access:Texto completo (Requiere registro previo con correo institucional)

Internet

Texto completo (Requiere registro previo con correo institucional)

Items no disponibles

Items no disponibles

Holdings details from

Similar Items