We first : how brands and consumers use social media to build a better world /

Social media expert Simon Mainwaring details a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit while creating sustainable social change.

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Mainwaring, Simon
Collectivité auteur: Tantor Media
Autres auteurs: Lee, John Rafter (Narrateur)
Format: Électronique Audio
Langue:Inglés
Publié: [Old Saybrook, Conn.] : Tantor Media, [2011]
Édition:Retail ed. ; Unabridged.
Sujets:
Social responsibility of business.
Capitalism.
Social media > Economic aspects.
Branding (Marketing)
Internet marketing.
Entreprises > Responsabilité sociale.
Médias sociaux > Aspect économique.
Stratégie de marque.
Marketing sur Internet.
branding.
BUSINESS & ECONOMICS. > Marketing. > General.
BUSINESS & ECONOMICS. > General.
BUSINESS & ECONOMICS. > Development. > Sustainable Development.
BUSINESS & ECONOMICS. > Customer Service.
BUSINESS & ECONOMICS. > Leadership.
BUSINESS & ECONOMICS > Distribution.
Downloadable audio books.
Audiobooks.
Livres audio.
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