Social media ROI : managing and measuring social media efforts in your organization /

Discover exactly how to manage and measure your social media efforts, understand your true ROI - and maximize it The first book about social media written by a business executive for executives Connects the dots between program development, integration, management, and business impact Clearly explai...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Blanchard, Olivier
Format: Électronique eBook
Langue:Inglés
Publié: Indianapolis, Ind. : Que, ©2011.
Sujets:
Social media > Economic aspects.
Internet marketing.
Médias sociaux > Aspect économique.
Marketing sur Internet.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Internet marketing
Social media > Economic aspects
Commerce.
Sociology & Social History.
Business & Economics.
Social Sciences.
Social Change.
Marketing & Sales.
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