Loading…

Shopper intimacy : a practical guide to leveraging marketing intelligence to drive retail success /

<P style=""MARGIN: 0px"" soNormal>In Shopper Intimacy, two world-renowned retail experts draw on unprecedented in-store research to illuminate how shoppers actually think, feel, and act in retail environments. Then, they introduce the Retail Ecosystem Analytics Program (REA...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: DeHerder, Richard Guy, 1953-
Other Authors: Blatt, Dick
Format: Electronic eBook
Language:Inglés
Published: Upper Saddle River, N.J. : FT Press, ©2011.
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)