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Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful t...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Cutroni, Justin
Format: Electronic eBook
Language:Inglés
Published: Sebastopol, Calif. : O'Reilly, c2010.
Subjects:
Google Analytics.
Google Analytics
Web usage mining > Computer programs.
Google analytics.
Internet searching > Statistical services.
Internet users > Statistics > Data processing.
Computer science.
Engineering.
Electrical engineering.
Business.
Analyse du comportement des internautes > Logiciels.
Web usage mining / Computer programs.
Internet searching.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Description
Summary:Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years. Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practic.
Item Description:Includes index.
Physical Description:1 online resource (xiv, 200 p.) : ill.
ISBN:9781449394608
1449394604
9781449399597
1449399592
0596158009
9780596158002

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