Marketing 3.0 : from products to customers to the human spirit /

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Understand the next level of marketing The new model for marketing-Marketing 3.0-treatscustomers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs forparticipation, creativity, com...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Kotler, Philip (Author), Kartajaya, Hermawan, 1947- (Author), Setiawan, Iwan (Author)
Format: Electronic eBook
Language:Inglés
Published: Hoboken, New Jersey : John Wiley & Sons [2010]
Subjects:
Marketing.
marketing.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Electronic resource.
Online Access:Texto completo (Requiere registro previo con correo institucional)

Internet

Texto completo (Requiere registro previo con correo institucional)

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