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Marketing 3.0 : from products to customers to the human spirit /
Understand the next level of marketing The new model for marketing-Marketing 3.0-treatscustomers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs forparticipation, creativity, com...
| Cote: | Libro Electrónico |
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| Auteurs principaux: | , , |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Hoboken, New Jersey :
John Wiley & Sons
[2010]
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| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |