Linoff, G., & Berry, M. J. A. (2011). Data mining techniques: For marketing, sales, and customer relationship management (3rd ed.). Wiley.
Cita Chicago Style (17a ed.)Linoff, Gordon, y Michael J. A. Berry. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management. 3rd ed. Indianapolis, Ind.: Wiley, 2011.
Cita MLA (8a ed.)Linoff, Gordon, y Michael J. A. Berry. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management. 3rd ed. Wiley, 2011.
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