Data mining techniques : for marketing, sales, and customer relationship management /

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The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern b...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Linoff, Gordon, Berry, Michael J. A. (Author)
Format: Electronic eBook
Language:Inglés
Published: Indianapolis, Ind. : Wiley, ©2011.
Edition:3rd ed.
Subjects:
Business > Data processing.
Data mining.
Marketing > Data processing.
Management > Data processing.
Gestion > Informatique.
Exploration de données (Informatique)
Marketing > Informatique.
BUSINESS & ECONOMICS > Green Business.
Computers and IT.
Data Mining
Marketing
Kundenberatung
Marknadsföring > databehandling.
Online Access:Texto completo (Requiere registro previo con correo institucional)

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