Wired and dangerous : how your customers have changed and what to do about it /

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In an era of economic stress, rapid change, and social networking, customers are distracted, disgruntled, and harder to please than ever. Picky, Fickle, Vocal, Wired, and Vain -- they have very little tolerance for error and are ready to spread the word quickly over the internet when things go wrong...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Bell, Chip R.
Other Authors: Patterson, John R. (John Rice), 1951-
Format: Electronic eBook
Language:Inglés
Published: San Francisco : Berrett-Koehler Publishers, ©2011.
Edition:1st ed.
Series:BK business book.
Subjects:
Customer relations.
Customer services.
Customer loyalty.
Internet.
Internet
Service à la clientèle.
Consommateurs > Fidélité.
BUSINESS & ECONOMICS > Customer Relations.
Customer loyalty
Customer relations
Customer services
Online Access:Texto completo (Requiere registro previo con correo institucional)

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