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"Why does real innovation elude so many companies, including the biggest corporations with the best technical processes, the cheapest resources, and a Chief Innovation Officer in place to implement corporate-wide innovation strategies? The problem, in all these cases, is that they are lacking i...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Stefanovich, Andy, 1966-
Format: Electronic eBook
Language:Inglés
Published: San Francisco : Jossey-Bass, 2011.
Subjects:
Creative ability in business.
Creative thinking.
New products.
Technological innovations.
Organizational change.
Créativité dans les affaires.
Innovations.
Changement organisationnel.
BUSINESS & ECONOMICS > Structural Adjustment.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Mood
  • Mindset
  • Mechanisms
  • Measurement
  • Momentum
  • Full circle : the sixth m.

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