Listen first! : turning social media conversations into business advantage /

"Listen First! responds to four questions often heard: what is listening to social media, how is it used, how is it done, and where is it headed? Currently there isn't an authoritative source that organizes and synthesizes what is known about social media listening and presents it in a way...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Rappaport, Stephen D., 1952-
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken, N.J. : John Wiley & Sons, ©2011.
Sujets:
Internet marketing.
Online social networks.
Social media > Research.
Consumers > Research.
Branding (Marketing)
Marketing sur Internet.
Réseaux sociaux (Internet)
Médias sociaux > Recherche.
Consommateurs > Recherche.
Stratégie de marque.
branding.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Research.
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