Beyond viral : how to attract customers, promote your brand, and make money with online video /

"Promote your product using the most visceral form of social media-online video. Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Nalty, Kevin H.
Format: Electronic eBook
Language:Inglés
Published: Hoboken, N.J. : Wiley, ©2010.
Series:New rules of social media series.
Subjects:
Viral marketing.
Internet videos.
Marketing viral.
Vidéos sur Internet.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Business and Management.
Internet videos
Viral marketing
Online-Marketing
Viral Marketing
Videoportal
YouTube
Internet marketing.
Video recordings > Economic aspects.
Electronic commerce > Social aspects.
Nonfiction.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • The least a marketer needs to know
  • Flavors of video: from skateboarding cats to pro
  • Viral video is dead
  • Video's role in the marketing funnel
  • The most visceral form of social media
  • Inside YouTube
  • Agencies searching for role
  • Learning from online-video "stars"
  • Marketing via Webstars
  • Paid video advertising
  • Measuring ROI and performance of online video
  • Video and search engine optimization
  • How to get popular on YouTube
  • Can you make money from online video?
  • Guerrilla video for entrepreneurs and cause-related marketing
  • Learning from Obama Girl / by Ben Relles
  • Insider information: behind the curtain
  • The future of online video.

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