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Brand relevance : making competitors irrelevant /
"Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly every business and a significant opportunity for a few. This book will be the first marketing strategy book to develop and leverage the concept...
| Call Number: | Libro Electrónico |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
San Francisco, CA :
Jossey-Bass,
©2011.
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| Edition: | 1st ed. |
| Series: | Jossey-Bass business & management series.
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| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |