Brand relevance : making competitors irrelevant /

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"Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly every business and a significant opportunity for a few. This book will be the first marketing strategy book to develop and leverage the concept...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Aaker, David A.
Format: Electronic eBook
Language:Inglés
Published: San Francisco, CA : Jossey-Bass, ©2011.
Edition:1st ed.
Series:Jossey-Bass business & management series.
Subjects:
Brand name products.
Branding (Marketing)
Technological innovations.
Produits de marque.
Stratégie de marque.
Innovations.
branding.
BUSINESS & ECONOMICS > Advertising & Promotion.
Brand name products
Technological innovations
Märkesvaror.
Säljfrämjande åtgärder.
Brands.
Branding.
Sales methods.
Online Access:Texto completo (Requiere registro previo con correo institucional)

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