The truth about male & female markets /

"This Element is an excerpt from The Truth About What Customers Want (ISBN: 9780137142262), by Michael R. Solomon. Marketing to men, marketing to women, and marketing to 'ubersexuals''--Resource description page.

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Solomon, Michael R.
Format: Électronique eBook
Langue:Inglés
Publié: Upper Saddle River, N.J. : FTPress Delivers, ©2011.
Collection:Truth about (FT Press)
FT Press Delivers elements.
Sujets:
Consumer behavior.
Consumers > Attitudes.
Consumers' preferences.
Marketing.
Consommateurs > Comportement.
Consommateurs > Attitudes.
Consommateurs > Préférences.
marketing.
BUSINESS & ECONOMICS / Industrial Management.
BUSINESS & ECONOMICS / Management.
BUSINESS & ECONOMICS / Management Science.
BUSINESS & ECONOMICS / Organizational Behavior.
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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