The truth about finding and using customer momentum and the wisdom of crowds /

"This Element is an excerpt from The Truth About What Customers Want (ISBN: 9780137142262), by Michael R. Solomon. How you and your customers are influenced by others (from celebrities to experts to groups) ... and what that means for marketing."--Resource description page.

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Solomon, Michael R.
Format: Électronique eBook
Langue:Inglés
Publié: Upper Saddle River, N.J. : FT Press Delivers, ©2011.
Collection:Truth about (FT Press)
FT Press Delivers elements.
Sujets:
Consumer behavior.
Consumers > Attitudes.
Consumers' preferences.
Consommateurs > Comportement.
Consommateurs > Attitudes.
Consommateurs > Préférences.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
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