Design to compete /

"This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (ISBN: 9780137023486) by Deepa Prahalad and Ravi Sawhney. Today, firms in all industries find themselves competing on design. The concept of design has broadened beyond the purely...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Prahalad, Deepa, 1972-
Other Authors: Sawhney, Ravi, 1956-
Format: Electronic eBook
Language:Inglés
Published: Upper Saddle River, N.J. : FTPress Delivers, ©2011.
Series:FT Press Delivers elements.
Subjects:
Product design.
Branding (Marketing)
Technological innovations.
Conception de produit.
Stratégie de marque.
Innovations.
branding.
ART / Folk & Outsider Art.
CRAFTS & HOBBIES / Folkcrafts.
Product design
Technological innovations
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