Let their mouseclicks do the walking : how consumers use the internet to shop /

This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats. Meet the "cybermediaries": how consumers find and choose products on the Internet. With the tremendous number of Web sites available and the hu...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Solomon, Michael R.
Format: Électronique eBook
Langue:Inglés
Publié: Upper Saddle River, N.J. : FTPress Delivers, 2011.
Collection:FT Press Delivers elements.
Sujets:
Consumer behavior.
Consumers > Attitudes.
Consommateurs > Comportement.
Consommateurs > Attitudes.
BUSINESS & ECONOMICS / Industrial Management.
BUSINESS & ECONOMICS / Management.
BUSINESS & ECONOMICS / Management Science.
BUSINESS & ECONOMICS / Organizational Behavior.
Consumer behavior
Consumers > Attitudes
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