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Real-time marketing & PR : how to instantly engage your market, connect with customers, and create products that grow your business now /

Wake up, it & rsquo;s revolution time!Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It & rsquo;s a real-time world now, and if you & rsquo;re not engaged, then you & rsquo;re on your way to m...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Scott, David Meerman
Format: Electronic eBook
Language:Inglés
Published: Hoboken, N.J. : John Wiley & Sons, Ã2011.
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)