Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business /

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A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Handley, Ann
Other Authors: Chapman, C. C.
Format: Electronic eBook
Language:Inglés
Published: Hoboken, N.J. : Wiley, ©2011.
Series:New rules of social media series.
Subjects:
Internet marketing.
Social media.
Social Media
Marketing sur Internet.
Médias sociaux.
social media.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Internet marketing
Social media
Social networking.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Description
Summary:A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.
Physical Description:1 online resource (xxii, 282 pages)
Bibliography:Includes bibliographical references and index.
ISBN:9780470948699
0470948698
9780470948712
047094871X
9780470948729
0470948728
1282904957
9781282904958

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