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Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business /

A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Handley, Ann
Autres auteurs: Chapman, C. C.
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken, N.J. : Wiley, ©2011.
Collection:New rules of social media series.
Sujets:
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)