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Customers and products are the heart of any business, and corporations collect more data about them every year. However, just because you have data doesn't mean you can use it effectively. If not properly integrated, data can actually encourage false conclusions that result in bad decisions and...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Talburt, John R.
Format: Electronic eBook
Language:Inglés
Published: San Francisco, Calif. : Oxford : Morgan Kaufmann ; Elsevier Science [distributor], 2011.
Subjects:
Data mining.
Customer relations > Management > Data processing.
Data Mining
Exploration de données (Informatique)
COMPUTERS > Desktop Applications > Databases.
COMPUTERS > Database Management > General.
COMPUTERS > System Administration > Storage & Retrieval.
Online Access:Texto completo (Requiere registro previo con correo institucional)

Internet

Texto completo (Requiere registro previo con correo institucional)

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